This is not a brand. This is a message.
ENTER THE LOOP
STAY AWAKE WITH US
Follow the nights. Glitch, lights, and the fcking pvrple.
@insomnia.pvrtyNot a collection. A signal.
For the ones who stay awake.
Why pre-order matters.
INSOMNIA was born from those who can't sleep.
From minds that stay awake because silence is louder than noise.
From the feeling that something is wrong out there — and inside.
This is not fashion.
This is not hype.
This is a message wearing clothes.
For the ones who stay awake.
We are the generation of unfinished thoughts, open tabs, and cold coffee.
We don’t switch off. We don’t fit in.
INSOMNIA speaks for those who feel too much,
think too fast, and dream too big.
If the system is sleeping, we’re here to disturb it.
Why pre-order matters.
Every piece is made only if you want it.
No stock, no waste, no bullshit.
This is not mass production. This is a coded message.
And you're part of it — or you're not.